Hi, I'm Matthew

I've always been more interested in the conversation before the contract.

Partnerships Manager at The Association Specialists

I build sponsorships and partnerships for conferences, events, and associations across Australia. Sixteen years in the room. One thesis: fit determines outcome.

What the work involves

Three types of conversations, one team.

For brands and sponsors

You're weighing a program, or you've already invested and want it to land harder. Either way, the question underneath it is the same: is this the right room? We work with brands to answer that honestly, then build activations that earn their place.

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For conferences and events

A sponsorship program that holds up year on year is a different thing to one that hits a number once. Through TAS, we work with event teams to build prospectuses around value, price around fit, and run outreach that doesn't lean on pressure.

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For associations

Most associations think about sponsorship event-by-event. The more interesting work sits a layer up: multi-year partnerships, cross-portfolio thinking, and arrangements that don't fit the traditional rightsholder model. TAS works across enough associations to see where those opportunities usually live.

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The work

Events I work across.

Medical specialties, peak bodies, industry field days, university administration. The thread is fit, not category.

Delivered through The Association Specialists

COSBOA National Small Business Summit 2026

4–5 Aug 2026

Sofitel Sydney Darling Harbour

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itSMF National Service Management Conference

19-20 Aug 2026

Sofitel Brisbane Central

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ANZLAA 2026 Conference

26-28 Aug 2026

Royal On The Park, Brisbane

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and more

The associations

Bodies I work with.

Clinical medicine, facilities management, IT service management, small business, rail infrastructure. The sectors don't overlap. The sponsorship problem does.

Delivered through The Association Specialists
and more

Get in Touch

A conversation, not a contract.

Whether you're weighing a sponsorship, building a program from scratch, or just want to test an idea, I'd rather have the early conversation than a polished pitch. Tell me what you're working on.